Say goodbye to screenshots and expensive
ZINE is launching the long awaited Reach Insights feature for Media Kits. Influencers will soon be able to share their Instagram audience insights through their ZINE Media Kit and so put an end to 1) screenshots 2) the question of fake followers. With Reach Insights, you will know exactly what to expect from your Instagram collaborations across all media types - including stories.
The average number and percentage of people reached (eg. the unique views of a post)
The average percentage and number of impressions (eg. total views of a post)
Engagement, views and reach broken down by type of media on feed and Instagram stories
Fake followers and fake engagements have been in an out of the news throughout 2018. In response to this, a whole new industry has launched which provides statistical reports on influencer audience profiles. But these reports are not always accurate or indeed the way forward because: