The Impact of Paid Spend on Influencer Content.


In this case study, we show how using influencer content with paid media spend solves influencer marketing challenges. 


These include the search for the perfect audience match, the longevity of influencer content and paid social ad fatigue. 


Partnering with an established brand and four creative influencers, we highlight a complete and quantifiable picture of the benefits of influencer post boosting by testing two possible paid social strategies using influencer content.




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