The Best Influencer Marketing Reports from ZINE

The latest and greatest influencer marketing reports. Everything you need to build & maintain a successful strategy

ZINE Hamper Giveaway


ZINE ran a giveaway with seven brands and our influencer database to elevate the brand's presence during Christmas.

Discover how we were able to increase reach, grow followings and attract much needed attention.

The State of Influencer Marketing


It's 2020 and influencer marketing is nearing maturity, with new and established brands discovering novel ways to work with influencers across their entire marketing strategy.

But what else should we expect to see this year?




Revolutionary brand O’Wow wanted to raise awareness for the launch of their new product. Georgiana Grudinschi, CEO of O’Wow approached ZINE to help draw attention to the brand’s at-home smoothing treatment. Being one of the first products of its kind in the market it was important for her to not only gain interest but to also trust from her target market. Using the ZINE platform, O’Wow managed a campaign in the UK and following its huge success, expanded across various countries in a matter of days. Keep reading to find out how...



For their Christmas campaign #WonderAwaits, Godiva wanted to build awareness for their brand in the UK and meet the content demands of the social media landscape with the ultimate aim of capturing true emotions and indulgence with their product.

With half a tonne of the finest Godiva chocolate, they looked to engage over 500 micro influencers. See just how they did it

Instagram Hiding Likes: The Results

ZINE Report

Instagram decided to hide likes in a bid to make the platform less of a competition and more of a place to build quality connections while sharing content you enjoy. But what does this mean for influencer marketing? We tracked roughly 684,000 influencers’ post to assess the impact hiding likes had on their engagement.

What's Next For Influencer Marketing?

2019 Report

By 2022 influencer marketing is forecasted to be worth a whooping $10bn. But in light of all the bad press, fake follower fraud and ASA fines, we wanted to find out what's next for influencer marketing. So we surveyed over 1000 influencers and 200 brands and agencies to investigate where influencer marketing is headed. 

Les Georgettes By Altesse

Case Study

In just 3 short months, Les Georgettes by Altesse established over 200 partnerships with influencers reaching over 4 million consumers in 10 markets. Learn how they used influencer marketing to grow the brands international presence. In this influencer marketing case study we speak to Shona Creedon, Global PR & Social Media Manager at Les Georgettes, who she takes us through the strategy behind this clever gifting campaign!

Your First Influencer Marketing Campaign

Influencer Marketing 101

As ZINE has been working directly with influencers for over 3 years now we have learnt a thing or two. And to give you a helping hand we have put together the ultimate guide to influencer marketing. It covers literally everything you need to know ahead of launching your first killer influencer marketing campaign.

Influencer Marketing Science Strategy & Success

2018 Report

We surveyed 1000 influencer and 1300 consumers to understand how influencer marketing campaigns are being executed, and how consumers perspective sponsored posts. We then examine the data side of influencer marketing, the strategy behind campaigns, and how you can measure the success of collaborations. 

Influencer Marketing Framework

2018 Report

Through using both the insights from our research and our experience of managing influencer campaigns for brands, this 'Influencer Marketing Framework' serves as a practical guide to help to help you run campaigns more strategically. From influencer selection to drafting content guidelines to measurement.

Budgeting Influencer Marketing Campaigns


In this influencer marketing how-to guide from ZINE, we give you a step by step into budgeting your influencer marketing campaigns. Use this guide to establish the number of influencers you should be using, through to the formulas that will help you work out the cost of your campaigns. 


How to Spot Fake Followers


How To Guide from ZINE we explain the nuances of bots, fake accounts and paid for engagements. We then show you how to spot this suspicious activity, with or without the use of technology like ZINE. 


How To Create Campaign Guidelines


In this influencer marketing 'How-To' guide from ZINE, we take you through how to create campaign guidelines. In this step by step guide, we share how to create an influencer brief, and examine the common pitfalls of over-prescribed content guidelines.

All Together Now (ATN Agency)


In this case study, we look at how agency All Together Now (ATN) used ZINE influencer marketing technology to take the manual labour out of their campaigns while achieving great engagement on the launch of a brand new mobile network.