The latest and greatest influencer marketing reports. Everything you need to build & maintain a successful strategy
In this report, we highlight actionable strategies real brands use to launch and grow their ambassador programmes. These strategies aren't just theory, or cookie cutter ideals, they work right now; and are applicable for small, medium and large brands.
We reverse-engineered the strategy of over 40 food and beverage brands to understand how they utilise influencer marketing to grow their brand and generate sales. We also compiled a list of what’s currently working and what brands like yours should consider before launching your own influencer marketing campaigns to drive business success.
ZINE ran a giveaway with seven brands and our influencer database to elevate the brand's presence during Christmas.
Discover how we were able to increase reach, grow followings and attract much needed attention.
It's 2020 and influencer marketing is nearing maturity, with new and established brands discovering novel ways to work with influencers across their entire marketing strategy.
But what else should we expect to see this year?
For their Christmas campaign #WonderAwaits, Godiva wanted to build awareness for their brand in the UK and meet the content demands of the social media landscape with the ultimate aim of capturing true emotions and indulgence with their product.
With half a tonne of the finest Godiva chocolate, they looked to engage over 500 micro influencers. See just how they did it
Influencer Marketing 101
Through using both the insights from our research and our experience of managing influencer campaigns for brands, this 'Influencer Marketing Framework' serves as a practical guide to help to help you run campaigns more strategically. From influencer selection to drafting content guidelines to measurement.
HOW TO GUIDE
In this influencer marketing how-to guide from ZINE, we give you a step by step into budgeting your influencer marketing campaigns. Use this guide to establish the number of influencers you should be using, through to the formulas that will help you work out the cost of your campaigns.
HOW TO GUIDE
How To Guide from ZINE we explain the nuances of bots, fake accounts and paid for engagements. We then show you how to spot this suspicious activity, with or without the use of technology like ZINE.
HOW TO GUIDE
In this influencer marketing 'How-To' guide from ZINE, we take you through how to create campaign guidelines. In this step by step guide, we share how to create an influencer brief, and examine the common pitfalls of over-prescribed content guidelines.