ZINE INFLUENCER MARKETING REPORTS

The latest and greatest influencer marketing library. Everything you need to build & maintain a successful influencer strategy.

ZINE REPORT
IGTV vs Reels: Which feature is best?

We looked at the core differences between IGTV and Reels and compared the engagement influencers had across two industries: beauty and fashion. Download now to see what's best for your brand.    

SURVEY
Black Friday: Working with Influencers

We surveyed 200 influencers to find out how and when to advertise black Friday deals to their audiences. Get unique insights to promotion strategies that influencers have tried and tested over the years.   

ZINE REPORT
The Brand Ambassador Playbook

In this report, we highlight actionable strategies real brands use to launch and grow their ambassador programmes. These strategies aren't just theory, or cookie cutter ideals, they work right now!  

ZINE REPORT
Influencer Marketing in the Food & Drink Industry

We reverse-engineered the strategy of over 40 food and beverage brands to understand how they utilise influencer marketing to grow their brand and generate sales. 

ZINE REPORT
Influencer Marketing in the Health and Fitness Industry

We reverse-engineered the strategy of over 40 health and fitness brands to understand how they utilise influencer marketing to grow their brand and generate sales.   

CASE STUDY
The Impact of Paid Spend on Influencer Content

We show how using influencer content with paid media spend solves influencer marketing challenges. These include the search for the perfect audience match, the longevity of influencer content and paid social ad fatigue.   

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CASE STUDY
O'WOW Case Study

Revolutionary brand O’Wow wanted to raise awareness for the launch of their new product. Georgiana Grudinschi, CEO of O’Wow approached ZINE to help draw attention to the brand’s at-home smoothing treatment.   

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ZINE REPORT
The State of Influencer Marketing

It's 2020 and influencer marketing is nearing maturity, with new and established brands discovering novel ways to work with influencers across their entire marketing strategy.

But what else should we expect to see this year?

  

CASE STUDY
ZINE Hamper Give Away

ZINE ran a giveaway with seven brands and our influencer database to elevate the brand's presence during Christmas.

Discover how we were able to increase reach, grow followings and attract much needed attention.

  

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CASE STUDY
Godiva Chocolate Case Study

For their Christmas campaign #WonderAwaits, Godiva wanted to build awareness for their brand in the UK and meet the content demands of the social media landscape with the ultimate aim of capturing true emotions and indulgence with their product.

With half a tonne of the finest Godiva chocolate, they looked to engage over 500 micro influencers. See just how they did it

  

ZINE REPORT
Instagram Hiding Likes: The Results

Instagram decided to hide likes in a bid to make the platform less of a competition and more of a place to build quality connections while sharing content you enjoy. But what does this mean for influencer marketing? We tracked roughly 684,000 influencers’ post to assess the impact hiding likes had on their engagement.  

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HOW TO GUIDE
How to Spot Fake Followers

How To Guide from ZINE we explain the nuances of bots, fake accounts and paid for engagements. We then show you how to spot this suspicious activity, with or without the use of technology like ZINE.   

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